Friends of The Citizens Foundation is a professionally managed, non-profit organisation that was established in August 1995. The organisation was primarily set up by a dedicated group of businessmen that were deeply concerned by the level of education in Pakistan and as a result have become renowned as one of Pakistan's leading organisations in the field of formal education.

FTCF approached Akwan with a task of increasing knowledge of the organisation as well as increasing fundraising activity within the UK.

Akwan has proven success and extensive experience in targeting the diverse Muslim communities in the UK. Akwan produced a tailored direct marketing campaign, which will coincide with Ramadhan, the month of mercy.

The direct marketing package will consist of customised A4 cover letters, A5 four page leaflets, reply envelopes and credit card sized timetables that provide prayer times for Ramadhan.

Akwan has designed, produced and printed the timetables which will be distributed to the diverse Muslim communities around the UK.